I cant resist showing you what Johnnie Walker and Bombay Sapphire have imagined thanks to augmented reality. When you have the means of your ambitions, the result is impressive. Some Successful Examples Of The Use Of Augmented Reality On Alcohol Bottles We askedourselves the question, how can we ensure westand out in the wine aisle and in sales meetings?says Alterman. These challenges also existin sales meetings, where brands need to quicklycapture the attention of large grocery chains.TWE wanted to find a way to add an experientialelement to selecting and purchasing wine, andmake its brands stand out beyond the traditionalneck tags and shelf wobblers. So as a consumer, how doyou choose from that when many bottles lookthe same and there isnt much information on thelabel? says Alterman. There are hundreds of thousands ofwineries and brands. Standing out in the wine aisle is challenging.Consumers are faced with countless options, andoften have very little information on which to basetheir purchasing decision. “19 Crimes defies convention - this is a wine brand that tells a rich and authentic story, and has proven to have strong appeal to millennial consumers - it is without doubt one of our most successful innovations.”ĭocuments and/or Photos available for this release:Ĭaption: Differentiation In The Wine Industry Is Challenging This helps support Gin Raiders at no additional cost to you.“We are absolutely thrilled with this award - this is great recognition of what can be achieved through the combination of a quality wine offering and powerful, non-traditional marketing,” said TWE Chief Marketing Officer, Americas, Michelle Terry. This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site. Sign up for our Deal of the Day newsletter If you’re interested in getting a shot of gin in your morning email, We are the only media property reviewing gins andĪnd reviews of other significant voices in the gin world in one place. Here at Gin Raiders, we do more than write about current events in gin.
The sparkling wine is a varietal of Muscat Alexandria, White Riesling, French Colombard and mixed white. In a similar light, Cali Rosé was named the “number 1 US Wine Innovation of 2021,” in another IRI report.Īs for success in Snoop Dogg’s other spirited ventures, Indoggo Gin earned a silver Bartender Spirits Awards accolade in 2021.Ĭali Gold can be found for $18, bottled at 11% ABV. Cali Red was named the “#1 selling single wine” in IRI’s New Product Pacesetter history, according to a report. The launch of Cali Gold follows a trend of success with Snoop Dogg’s two previous 19 Crimes wines. Let’s get it poppin with Snoop Cali Gold!” “This sparkling wine has a fun, fresh feel to it that people will enjoy. party vibe and I’m hyped to add Snoop Cali Gold to my 19 Crimes collection,” Snoop Dogg stated. party vibe” with Snoop Dogg’s “distinctive West Coast style,” a press release stated. On Cali Gold, Snoop Dogg’s virtual self raps “ Who Am I (What’s My Name)?” from his 1993 album, “Doggystyle.”Ĭali Gold is all about capturing the “O.G. With the Living Wine Labels app, bottles can be scanned to reveal an augmented reality visage of Snoop Dogg. In the same fashion as 19 Crimes’ other bottles of wine, Cali Gold features a “living” wine label. The new release, Snoop Dogg Cali Gold, is also 19 Crimes’ first sparkling wine. Snoop Dogg - platinum rapper and creator of Indoggo Gin - has teamed up with 19 Crimes to launch the world’s first rapping bottle of sparkling wine. Indoggo Gin might have to share the limelight with Snoop Dogg’s new 19 Crimes Cali Gold.
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